Artificial Intelligence
for Realtors®
How to use AI...
...and how to BEAT it.
7 must-knows to thrive
in the A.I. era of real estate
(for non-techie people)
live Realtor® workshop
Thur. 10/2/25
10 am - 1:30 pm
Suncoast Tampa Assoc.
of Realtors® - Tampa
(formerly GTR)
2918 W. Kennedy Blvd. 
Tampa, FL 33609
RSVP below (it's free)
lunch is provided
limited seating / room capacity
What You'll Learn...
Session #1 
AI Essentials
Get a simplified summary of AI 
and the 5 AI tools you need,
why, and how to use them.
You will stop losing closings/referrals from what 
you learn in this session.
Session #2
AI Listing Strategy
In this session you will learn 
3 AI strategies to win listings.
Attendees will get access (free)
to 2 custom bots we demo.
You'll also learn how AI can
create tailored presentations
within minutes for prospects.
Session #3
Lead Gen AI
There is NO "genie in a bottle"
to get legit "leads" from AI (yet).
HOWEVER in this session we'll
demo 3 different AI systems
that DO consistently generate
buyer and seller prospects...
...and closed transactions.
Attendees will get a beta-test seat
(for free) with each system.
Session #4
AI "Sales Sidekick"
You'll learn how AI can make a
 sales-getting assistant for you.
We'll demo Plaud AI to
communicate and follow up
with your engagements.
DO NOT MISS THIS SESSION.
Non-techie Realtors especially,
this "aha" strategy will win
new clients immediately from this.
Session #5
Social Media AI
Learn 3 HUGE changes
with Instagram & Facebook
because of AI tech.
Social media is less productive
(harder to get views/engagement)
 and this session will give you adjustments you need to make
to get you seen again.
This is NOT a "pay for views" advertising strategy, but how the algorithms are working
with current AI technology to
restrict (or show) your posts.
Session #6
Outsmart & Beat AI
Expose the flaws of AI
with "humanizing" strategies
to outsmart the "bots" and 
Realtors using AI incorrectly.
This session is like a playbook
for how to establish
"home field advantage"
to always win against AI.
Session #7
Video & Content AI
AI has created shortcuts
to video (and social) marketing.
We'll demo an AI  system 
single agents & teams
are using to develop content,
script/record faster,
and edit video like a pro...
...without hiring anyone.
If you are NEW to A.I., are ALL-IN on it...
...or TOTALLY AGAINST A.I.,
this masterclass help you to
better understand, use and BEAT
Artificial Intelligence in your business.
Hosted by:
RSVP your seat below
(it's free & includes lunch).
Last month this event filled up.
This is a live event.
It will not be recorded.
Lunch is included.
It will likely be on a wait list.
event hosted by
Heckman Mortgage 
powered by Lower LLC,
Tel/Text: 813-749-7776      TheHeckmanGroup.com
13139 W. Linebaugh Ave. #204-B
Tampa, FL 33626 
Equal Opportunity Lender. 
Lender NMLS: 1124061. 
branch NMLS #1749939
© 2025 Heckman Mortgage. 
All Rights Reserved.
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